Outdoor Advertising Has a High Impact:
One of the many advantages of opting for outdoor advertising is that it doesn’t need to be invited in by the user as is the case with other mediums. Consumers have no choice but to view their message. This means that outdoor advertising will have a higher impact time on the consumer as compared to other mediums.
It Attracts and Demands Attention:
Outdoor advertising is often big, creative and colorful. The fact that its stand alone and doesn’t face competition from other ads adds to its higher impact and visibility.
It Can Help You Reach a Wider Audience:
Outdoor Ads are a great option for brands that are looking to reach a larger audience. It’s public and has access to an audience that is otherwise hard to reach. This can include younger adults or top executives that are too busy for television or social media.
Outdoor Advertising is Cost Effective
In comparison to other mediums, outdoor ads tend to produce more ROIs. The more you invest in outdoor ads, the higher the ROIs. This is because you are able to reach a wider audience which is compelled to take in your message. If the design and the messaging on your outdoor advertising is right, there is no reason why your prospects won’t respond to your Call to Action.
It Affects the Path to Purchase:
APN suggests that 70% of purchase decisions are made outside shops and retail centers. Well placed outdoor advertising can influence your consumer’s decision to buy a product. Outdoor ads impact the path to purchase and often compel people to make the decision.